On Friday 17 November, during the Amsterdam Produce Show and Conference (APS), Rotterdam Food Cluster organised ‘The Highlights of Rotterdam Tour.’ Representatives of the international fruit and vegetable sector were introduced to the Rotterdam food sector during guided tours of the Markthal, Schmidt Zeevis and Coolfresh.
Rotterdam: the absolute food hub of the world
‘We believe it essential that the Rotterdam food region is put on the international map. The Rotterdam Region, the absolute food hub of the world is, after all, the world’s second-largest importer of temperature-controlled goods and a global leader in innovative food technology and logistics,’ according to Nick van der Berg, Development Manager at Rotterdam Food Cluster. ‘Today’s APS delegation was very pleasantly surprised by the high standard quality and diversity of our food cluster. The group expressed serious interest in Rotterdam as a future location for establishment.
Highlights of Rotterdam: Markthal, Schmidt Zeevis and Cool Fresh
During the Rotterdam tour, visitors were given guided tours of leading food companies. Of course, there was a visit to the Markthal, by popular request. Schmidt Zeevis demonstrated how fresh fish is transported all over the world. And finally, Cool Fresh demonstrated the role played by constant innovation in packaging, logistics and marketing in the company’s relationship with international retailers and growers.
The Netherlands is a major international player in agri trade
The Netherlands is a large producer, processor and transit port for agricultural products. This makes the country a major international player, where no less than 24% of the world trade in agricultural products is handled. Visitors to the APS were shown how the country processes and handles such enormous volumes. They were also given the opportunity to experience the latest innovations and technologies in the field of cultivation, R&D, science, logistics and trade.