To prevent food wastage, the Food Bank (Voedselbank) takes action at companies where employees are asked to look into their kitchen cupboards and collect long-life products with a good best before date. These kinds of products are often eventually discarded, which is of course a great shame. On the initiative of the Rotterdam Food Cluster (Economic Affairs department), the Municipality of Rotterdam took part in the Food Bank Action at the De Rotterdam location and collected 51 crates of long-life products and 2,000 euros for fresh food.
At last, fresh apples in the diet!
Caroline Slijkerman, Head of Recruitment at the Food Bank Rotterdam: ‘We’re pleasantly surprised with this yield. The combination of long-life products with fresh products is something very special. With 51 crates we can provide one family with long-life products for more than two years. In addition to the yield, this campaign has also increased awareness of the Food Bank.’
The campaign was held throughout the month of June in De Rotterdam. ‘It was a great success. Even colleagues from other locations came to De Rotterdam to hand in their products,’ says Elly Mosterd, project secretary at the Rotterdam Food Cluster.
The Rotterdam Food Cluster considered it important that, in addition to long-life products, fresh food would also be placed in the crates. For this reason, a separate fresh food campaign was held in the catering departments in cooperation with Eurest (caterer). In the canteen, employees were asked to donate an extra 50 cents when buying their lunch. The employees collected EUR 992.50. Eurest doubled this and rounded it off to 2,000 euros. ‘This amount is also more than welcome. We plan to use it to buy apples, because we never have them in the package,’ says Caroline Slijkerman.
A familiar environment based on volunteers
The Food Bank works exclusively with 400 volunteers and is completely dependent on donations. Rotterdam is the Netherlands’ oldest and largest food bank and has been operating in the Rotterdam region for more than 15 years. Within the region, 2,000 packages are made and distributed annually via 34 distribution points in the city, such as churches and community centres, in order to create a familiar environment. Volunteers are still badly needed. Vacancies can be found at : voedselbank.nl/vacatures
Do you want to collect food at your company?
Thanks to its resounding success, the campaign will probably be continued at other locations of the municipality of Rotterdam. Other organisations such as InHolland Rotterdam have also started their own Food Bank campaign. Do you also want to prevent food waste and take action for the Food Bank? If so, please contact Caroline Slijkerman.
This campaign was initiated by Rabobank, which supports the Food Bank on the basis of its Banking For Food vision.