Market Match is renewing the fruit and vegetable market

In the Maassilo on 4 and 5 October

By Sharon Janmaat > 12 Jan, 2018

On 4 en 5 October Rotterdam Food Cluster, Bakker Barendrecht, CoolFresh, 4Evergreen, Greenport West-Holland, GroentenFruit Huis, Hessing Supervers, Hillenraad Partners, Koppert Cress, Rabobank, RedStar, Rijk Zwaan, Provincie Zuid Holland en The Greenery, are organising Markt Match, a two-day event in the Maassilo in Rotterdam. Around the 200 young people between the ages of 17 and 25 will work in multidisciplinary teams on existing matters in the fruit and vegetable sector.

Need for innovation

Market Match has been developed due to the continuous need for innovation from the worldwide fruit and vegetable sector. The new generation clearly consumes differently compared to the present generation By joining the forces of this new generation together with the present companies, it is possible to truly innovate.

Rotterdam Food Sector wants to promote brand awareness of the food sector among younger generations with Market Match, and show young people how innovative, international, and attractive the sector is. Concepts and solutions for challenges the food sector is struggeling with will also be developed during Market Match. Young people are the consumers of the future and to innovate the food sector this generation’s fresh pair of eyes is essential!

Markt Match Rotterdam

Multidisciplinary teams

Everyone between the ages of 17 and 25, with good ideas, an analytical view and/or a creative mind is welcome. Multidisciplinary teams will work on spectacular food innovations: from smart logistical solutions to vegetable print apps and seed distribution systems. By participating in the event, young people get to know companies, participants extend their network, and they can really make a difference in the worldwide food sector.

All-in event

The two-day event will start on Thursday morning with inspiring keynote speakers. The participants will be facilitated with team coaches, inspirational sessions, and workshops. Naturally, food and drinks will also be provided and the participants can spend the night in the vicinity of the event. An expo will be organised Friday end-of-day where the results of the challenges will be presented by the teams. A professional jury will choose a winner who can further develop his draft at an international company. In addition, the winning team will go on an international business trip with a company!

Who is organising this event?

The event is organised by Rotterdam Food Cluster, Bakker Barendrecht, Cool Fresh, GroentenFruit Huis, Hessing Supervers, Koppert Cress, Rijk Zwaan, The Greenery, RedStar en 4EvergreenRabobankHillenraad PartnersProvincie Zuid Holland en Greenport West-Holland.

All associates of Rotterdam Food Cluster will receive an invitation for the final presentations and networking opportunity in the Maassilo on Friday afternoon 5 October. Do you want to make sure that you’ll get an invitation or do you want more information about the event? Please contact Maureen Nejal.

Take a look at the interview with Johan in ‘t Veld, CEO of Cool Fresh.

Are you a student between the age of 17 and 25?

Do you have good ideas about renewing the fruit and vegetable sector? Sign up for the Market Match and make a difference!

Sign up
Are you a student between the age of 17 and 25?

Do you have good ideas about renewing the fruit and vegetable sector? Sign up for the Market Match and make a difference!

Sign up